"And here comes in the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both; but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved."

Chapter XVII: Of Cruelty & Clemency, and Whether It Is Better To Be Loved or Feared
II Principe (The Prince) - Niccolò Machiavelli (1532)